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Setup Retargeting Ads on Facebook in 4 Minutes

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Facebook Retargeting Ads is one of the cheapest and best way to get conversions on your website so

in this video, I will show three easy steps to set up your Facebook Retargeting Ads.

1. Install The Pixel

– Go to pixels, Click Add Data Source, Assign a Pixel name and put in the URL of your website. Click create then select “Use an Integration or Tag Manager”, choose a partner, in my case Shopify,

Just follow the instructions as it will walk you through on what to do. Copy your pixel ID then go to Shopify. In Shopify, Go to Online Store, select Preferences, and paste the Pixel ID to the Facebook Pixel ID area.

2. Create an Audience

Once your pixel is activated and correctly working, it will collect an Audience and to make sure that it does that accordingly, you need to customize it. To do that, go to Audience under Assets, click Create a Custom Audience. What I would suggest is that you create an Audience for everyone who visited your website in the past 30 days and assign a name to it. Then, create another audience for everyone who purchased from your website in the past 30 days.

3. Create the campaign

Go to Ads Manager, Click create and if it gives you a pop up, select Guided Creation so you can learn more about your options. Assign a name for your campaign, click continue then select the Custom Audiences you have created. What I recommend is that you select the Audience for everyone who visited your site in the past 30 days then Exclude the other custom audience that you have for everyone who purchased in the past 30 days. Upload an Image and make sure that your image does not have too much Text because Facebook may end up not showing your Ad or they will penalize you if it does. Paste the URL of the site where they can purchase your product not the URL for your site’s homepage. Put in the budget that you are comfortable with but I recommend you put in $5, click continue. You also have the option to edit the placement to customize as to where you want your Ads to be seen, it can be shown on the feeds, right column, stories, Instagram and it is completely up to you if you want to unchecked any of the other options. Just make sure to do some research about these options if you’re not very familiar with them. Once you’re done, click confirm. You also have the option to edit your campaign anytime you want to by clicking Edit under the campaign name. Once you are done with all the changes, click Publish then your Facebook Retargeting Ad is good to go. All that can be done in just 5 minutes.

Instagram:@Travismarziani

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Tag: facebook remarketing, Shopify, Ecommerce, Online Marketing, online shopping, Effective Ecommerce, marketing, Internet Marketing, Online Store, Facebook Ads, facebook pixel, facebook marketing 2018, facebook business, facebook ads tutorial, custom audience, facebook ads for beginners, facebook ad, power edit, lookalike audience

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45 Comments

  1. When you do retargeting should you retarget only with Google Display network or Facebook or on the opposite site to make combination of retargeting ( Google, Facebook, YouTube, Adroll, Twitter, LinkedIn)?

    Reply
  2. Travis, I have quite a vast assortment of products in my store. Would dynamic creative work better for me for retargeting rather than one static image/product URL? Wondering if selecting one image would confuse some of my retargeted customers if what I am featuring is not the product they were originally looking at. Thoughts?

    Reply
  3. Anyone else gets stuck after setting up your audience? My status gets stuck at "filling in the audience"… When I'm trying to make an advertisement targetting page visitors it says there are not enough people (<1000) in the audience, but my pixel is working and it states that there are over 8000 visitors. It's been around an hour now.

    Reply
  4. Just a thought – does one need to set up pixel – even to retarget those who have just clicked a Facebook ad or visited the connect Facebook page pursuant to the ad ? Isn't that data already with Facebook – as the person is not leaving Facebook ?

    Reply
  5. Question.. when do you do retargeting? im on testing phase nad gets 1 sales per adset during my 2 weeks testing and got only 8 sales.. budget is low at 2 dollars per adset daily. is that enough to run retargeting with low infos? my average store session is only around 40-50 per day too if that helps.

    Reply
  6. Still relevant and updated info as of August 2020? Vids like this are much appreciated, but you know how fast things change sometimes with FB, Internet marketing, and all the 'little details' that matter that may change and whatnot. Is ANYTHING ever stagnant? 😉 thx.

    Reply
  7. I was trying to remember where I've watched you before and it was when my husband and I were launching our Amazon shop! Now, your content is still relevant when I'm launching my own coaching business. Thanks for your efforts! This was soooo easy to follow and I love that it was nothing fancy shmancy.

    Reply
  8. AWESOME video Travis!! 🔥 Super helpful and loved how you delivered the info in a way that's easy to understand! So many marketers like to throw the word "retargeting" around without explaining what that ACTUALLY looks like in practice. One thing that I've found to work really well is creating lookalikes of website traffic and capturing them into the funnel with traffic campaigns at lower cost.

    Nonetheless, amazing video and content, and will definitely be looking forward to more!! 👊🏼

    Reply
  9. Hi, this was really helpful. Also, one thing I need to understand – in the adset section under custom audience you have used website retargeting for let’s say 30days. Now when you came to Ad section, under Conversion Tracking, do we need to turn on the Facebook pixel too? Or just selecting the fb pixel website retargeting under custom audience at Adset level is enough, without needing to turn on the fb pixel under Conversion Tracking at Ad level.

    Reply
  10. I've followed the steps on here but it isn't working. As in my ads are live and active, but just don't seem to be running. I have been running ads for a while and never seen this…

    Reply
  11. Dude I have never commented on youtube before, you gave an amazing presentation. Most people I have followed and even payed, don't cover this topic and it's so important.

    Reply
  12. Hey I Hope I am not too late. Cousin you tell me when you start to retarget people by numbers ? Do you retarget after for example 200 people have watched more then 10 second of your ad video ??

    Reply
  13. The idea behind every Digital Marketing campaign in 2019 is to target customers and pass them down in their marketing funnel. Retargeting Ads are a form of Social Media Marketing, not the typical banner ads. Retargeting is just like socializing with new people. You don’t end up finding a perfect friend at the very moment. Instead, you start building a bond slowly over time by knowing each other’s personality. You can always harness the power of retargeting, either through List Based Retargeting or Pixel Based Retargeting.

    Click here to read
    HOW CAN YOUR BUSINESS RETARGET ITS AUDIENCE?
    https://www..com/how-can-your-business-retarget-its-audience/

    Reply
  14. This was very helpful thank you!. Just wondering –

    When I run remarketing to an audience that visited my site, does the conversion event have to be a "purchase"?

    Reply
  15. Hey man, quick question…

    This is the scenario
    1) I have an ad budget of $500
    2) I'm running a traffic campaign with a video and retargeting with an image ad to people who watch 25% of the video.
    3) How do I split up my budget?

    Reply
  16. I am new in Facebook ads and i provide services in eccomerce platform so i want to learn this service and provide sales to clients. I want to learn this technique under your supervision.

    Reply
  17. So, set up a pixel 2 days ago … help me understand this? If I go into the fbook software and set up a group of link clicks to "re-target", I can send all of them an ad at the same time? Would I be charged if and when any of them re-click on the ad? Can I resend the original or anew ad to them as often as I like, etc?

    Reply
  18. I find this rather disheartening. I need to firstly know what your page is. You are working on a page that does not look anything like what I see on mine. From where to start from is a good start. You have a Shopify web page that is what level ? What face book pixel info can I find looking at this video.? This was so far not information that I could understand. Tagging page development might be a start for me.Stop and start on this video was frustrating.

    Reply
  19. Good video. Would you mind tell me : Does Number of audience matter for Facebook Ads Retargeting to delivery ? What is the minimum number of audience . Thanks

    Reply
  20. Great video, I made some changes thanks to this. Quick question, do you know if this type of retargeting ad will continue to learn as it goes along? Meaning, anyone who comes to my site AFTER the date of publishing the ad, could it start to include them as well?

    Reply

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